What if there was a way to pay for marketing once and continue to reap the benefits for months or years afterwards? The concept of marketing is simple: put your product, idea or service in front of enough people and wait for the right ones to see it. The problem is how. Big budget [...]

As a small business owner, I try to make the most of every marketing dollar. But I've realized that I fall into a common trap every time I go to a trade show. Leading up to the event, we get all of our marketing and promotional products in line; we put together relevant brochures, [...]